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IBM publishes eNewsletters Online Case Study IBM publishes eNewsletters Online Case Study
06 April 2009


IBM in the US recently showcased eNewsletters Online in a Case Study of how Edible Blooms, an Australian-based gourmet gift company, uses eNewsletters Online and a bi-monthly newsletter as the core of their direct marketing strategy.

Here's an extract from the Case Study:

The success of the Edible Blooms' eNewsletter can be measured in several ways, but none is more convincing than the spike in web site traffic the company began to receive after the first e-mail distribution was sent out to the existing customer database. With the Elk/IBM solution, Edible Blooms now has a cost-effective marketing strategy.

The Case Study, titled "Sweet success: How Elk Software Group’s email newsletter platform energised sales for Edible Blooms", is published on IBM's US website here.

You can view the PDF copy here.

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